Gym cards by the dozens. Running shoes. Yoga mats. Rope. Each purchase felt hot. Each cooled to room temperature in two weeks.
"I'm someone who can't stick to exercise," they'd concluded. But then they designed a system around quitting and found they've moved for five years straight.
Sticking Requires Novelty More Than Willpower
People blame themselves for fitness failure. Weak willpower. Bad habits. But look at what actually happens: the first two weeks always work. By week three to month two, boredom hits. That's not willpower—that's neuroscience.